How I survived 36 years in Account Management at TBWA\Chiat\Day
From Conflict to Colleague is a concise, hands on training overview for entry to mid-level Account Management advertising agency personnel. It covers the fundamentals of Account Management, in the context of successful relationship building. And with real life examples, it explores the issues facing new and junior Account staff.
Part operations, part philosophy, it brings a high level perspective to the job that will help employees understand their role in the larger agency environment.