What others are saying.
One of the first people I ever met at Chiat was Bonnie Schwartz. She was one of the key account directors on the Nissan business in the LA office. Little did I know that almost 20 years later, she’d become one of the best people I’d ever have the honor of working with. Bonnie was a great account person. The perfect balance of i.q. And e.q. She knew everything about Nissan. She knew which cars were built in which factories. She knew which cars had great sales months and which cars would have ‘money in the trunk.’She knew which clients were brave. Which clients were scared. And which clients could be swayed and charmed into buying something amazing. Bonnie also knew great ideas. You would be wise to learn as much as you can from her. You will be a better account person for it.
I often think back to my time at TBWA\Chiat\Day and how it was truly exceptional at preparing me for the challenges I would face later on in my career. I learned how to be incredibly service-oriented, resourceful, gritty — and most importantly — how to take complex issues and simplify them down to their core. That’s where Bonnie Schwartz made a lasting impact. Through clear coaching, but also by example, she was able teach me to ignore all the noise and focus on the the most important issues and to relentlessly solve for them. She taught me how to be incredibly effective personally, and also through others. This was often done by amplifying the strengths of everyone around her, regardless of their level. To top it off, she was always kind. If you’ve spent any time at an ad agency, you know how rare that truly is.